Features

Inside the Crapware Epidemic
Consumers are sick of trial software that bogs down their notebooks, but are the vendors listening? LAPTOP investigates--and finds a multimillion-dollar marketing racket along the way.

by Jamie Lendino
10/24/2007
 
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Bristling with energy, you race home, unpack your new laptop, and place the sleek machine on your desk. You can hardly contain your excitement as you wait for it to boot up.
 
And wait.
 
Hold on a minute. Shouldn't this laptop be faster, you think? In fact, it should be--if it weren't for the barrage of crapware weighing down its performance.
 
Crapware (sometimes called "bloatware" or "trialware") refers to the preloaded software that comes with each new PC. We're not just talking about the odd trial for Adobe Photoshop Elements either. Some notebook manufacturers bundle more than 30 extra programs and utilities on their laptops. These added programs eat up hard drive space, swallow RAM, and impede startup performance. They also take up to an hour to uninstall. So why is crapware even on the systems if it's such a nuisance?
 
Because it's a multimillion dollar business for notebook vendors and the best marketing opportunity a software vendor can buy. In today's low-margin PC environment, it's increasingly difficult for vendors to earn enough revenue per computer sold. With competing retailers offering full-blown notebooks for less than $500, hardware vendors have been forced to find new ways to continue lowering prices while increasing profits.
 
In this special report, we go behind the scenes of this industry within an industry and scrutinize the major players: the notebook vendors, struggling with lower margins; the software vendors, whose market share is determined by preinstallment agreements; Microsoft, and its Vista OS; and last but certainly not least, the consumer, who protests the inclusion of crapware yet demands lower-priced notebooks with increased functionality and features.
 
 
 
Don't miss these tips and visuals! 
Is your Vista slogging in crapware? Here are five steps to toss the jetsam and speed up your OS.
 
Want to see how unwanted trialware is gumming up the gears in your notebook? Look no further.


Inside the Epidemic of Crapware

A Slow Infestation

Money, Money, Money

The Backlash Cometh

Score One for Dell

Ways Around the Crap

Vista (and Beyond)

Weighing the Alternatives

Five Steps to Cut the Crapware

Crapware by the Numbers: How Much Faster Could Your Notebook Be?

More Crapware by the Numbers: Crapware's Effect on Startup Times and Performance Scores


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